There are hundreds of lists of email marketing tips out there – most of which I’ve used! However, sometimes you just need something new and easy to try out in your emails to see if you can squeeze a few more leads or sales from your list. Enter the P.S.
On a short transactional email the secret weapon is the P.S. Think about it – somebody might not read the entire email but people always read a P.S. Writing one of these that’s pitched or related to their purchase or highlighting something that they might be interested in is powerful.
This tip actually featured in one of those hundreds of lists of email marketing tips, if you haven’t had your fill then check this list out.