Your customers are your most powerful resource.
Your customers know your offering, they understand the value of your product, they have networks of people similar to them. They are your most powerful resource – look after them but also make use of them! Set up a referral scheme that actually provides them with value (money off their next bill / more insights and advice etc / free pass). Interview them – produce content about them that they’ll want to share with their network. Foster your community and your success will snowball.
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